TONY JOO

Creative thinker. Team leader. Brand builder.

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For almost two decades, Tony has been a practitioner of creative production in the lands of advertising, marketing, and tech. He’s worked agency-side, client-side, and vendor-side. At big shops, small shops, even his own shop.

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Tony is currently with the Brand Creative and Production group at Autodesk. After successfully launching Autodesk's new parent brand, his focus is turned toward building out the group's first production studio.

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Prior to Autodesk, Tony co-founded the hybrid creative studio, NEON, specializing in brand design, photography, and animation. 

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During his time at Intel, Tony played a key role in relaunching the global brand, transforming Intel's Agency Inside into AdAge's In-House Agency of the Year and building the pipeline for a 40-person global production lab.

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Tony spent his early years cutting his teeth on old school video and new school digital at agencies Goodby, Deutsch, and Zambezi, where he had the good fortune of producing campaigns for brands like Adobe, HP, Comcast, Nintendo, Sprint, NBA, TaylorMade, Target, Zillow, Netflix, and Volkswagen. 

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His work has been recognized by Cannes Lions, Clios, D&AD, The One Show, and The ANDYs; and featured in AdAge and Fast Company.